2021 China Shanghai International Boat Show, opportunities in innovation and reform!

SHANGHAI, Nov. 19, 2020 /PRNewswire/ — The 2021 China (Shanghai) International Boat Show ("CIBS2021"), jointly organized by Shanghai Sinoexpo Informa Markets International Exhibition Co., Ltd., China Boat Industry & Trade Association, Shanghai Association of Shipbuilding Industry and Shanghai Science and Technology Exchange Center (SSTEC), will return to the Shanghai World Expo Exhibition & Convention Center (No. 1099, Guozhan Road, Pudong New Area, Shanghai) from April 1 to April 3, 2021, to overturn the conventional thinking of the industry and bring unprecedented innovation and reform to the industry from yacht to the water leisure lifestyle.


In 2021, CIBS will transform from traditional transaction marketing to more personalized experiential marketing through "exhibition, activities and meetings" and build more platforms for visitors and exhibitors to exchange and experience. Therefore, exhibitors are brought closer to users. In addition to meeting the personalized needs of customers, CIBS can also promote corporate brand value and the future development trend of the industry.

So far, exhibitors specialized in boats and yachts, accessories of boat and yacht equipment and water sports, such as Beneteau, Yamaha, Speedo Marine, Jeanneau, Suzuki, Honda, Blue Whale, Huanzhu, CHI FU MON, 3M, HIDEA, Hanhai, ePropulsion, MSD, Canglong Power, Huasheng, Anqidi, Parsun, Ocean, etc., have gained an advantage due to relatively large booths. The reservation of booths has heated up.


Rebirth, cross-border coordination empowering the industry

Although the Black Swan arrives one after another in 2020, CIBS has never stopped exploring or striving to transform the industry to find business opportunities for exhibitors and enrich the industry structure. This September, CIBS launched "Welcome To My Place · China Lure Tour", a comprehensive offline activity around water entertainment and leisure, sports tourism and small and micro exhibitions, which integrated boats and yachts, accessories, water attractions, industry celebrities and tourism into the market and received much attention and support from the industry.

CIBS and its partner Shanghai International Lure Fishing Show, together with all the exhibitors, including Mercury, Suzuki, Xinghan, BOTE, Haibo, etc., launched this tour around Lure water sports in more than 50 fishing ponds in 20 cities across China, covering the ocean, rivers, lakes, streams, big game fishing and other fishing scenes. CIBS has already held a successful event in Sanya, Hainan in September and is actively preparing for Shanghai.

Thanks to transformation, CIBS held in an online and offline manner is more splendid

The Internet-based convention and exhibition industry is accelerated in post-COVID-19, and a diversified technology mode of "short-form mobile videos, livestreaming, cloud show and distribution" is also found at the online exhibition. CIBS also successfully held an online exhibition in June this year, including the National Water Life Festival, cloud livestreaming, B2B matchmaking, online browsing of boats and yachts and community activities, etc., which received much attention from the industry. New records were set and more than 100,000 people from 24 countries and regions were attracted; 5,435 viewers were present at the online forum simultaneously, equivalent to all the audience in 5 large venues!

During the online exhibition, buyers and sellers were invited to participate in B2B Matchmaking, and 81 online events were finally formed. The B2B Online Matchmaking Event has attracted 132 buyers from 24 countries and regions, mainly distributed in China, Hong Kong, Taiwan, UAE, Australia, Russia, Philippines, Thailand, Turkey, New Zealand and Italy.

CIBS will continue to innovate the convention and exhibition ecosystem, and provide those engaged in the industry and the audience with the grand show, exhibitors, wonderful activities, industry trends, development forums, etc. through new media livestreaming to realize coordination between offline and online display and stimulate the development of the exhibition and the industry.

In addition, CIBS offers a wide range of interactive activities, such as B2B Matchmaking, industry forums, display of new products, etc., to meet your different needs.

CIBS2021 is looking forward to meeting you from April 1 to April 3, 2021!

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Boat equipment
Boat equipment

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