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Armory Show Promoted Through Style & Scene Hotel Promotion

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In an effort to highlight the Armory Show, March 5–8, and Armory Arts Week, March 3–8, in New York City, NYC & Company, the City’s marketing, tourism and partnership organization, is joining with 12 hotels that are part of its Style & Scene collection to offer visitors added value during a weeklong lineup of programs, tours and discounts at museums, galleries and cultural institutions throughout New York City.

The incentives include complimentary Armory Show admission for each guest booking a hotel room through the promotion; a specially printed guide and map for the week’s activities; and a Bloomingdale’s VIP Shopping Envelope, available at the 59th Street Flagship store and containing a 15% all-day savings pass, a complimentary signature gift and other value-adds throughout the store. Details of the promotion can be found at nycgo.com/styleandscene beginning today.

“The Armory Show and Armory Arts Week are great ways to experience New York City’s thriving arts scene while taking in the excitement and beauty of our Style & Scene hotels,” says George Fertitta, CEO of NYC & Company. “There has never been a better time to visit New York City and experience our City’s vibrancy while enjoying considerable value.”

The Style & Scene hotels participating in the promotion are Chambers Hotel, Dream New York, Le Parker Meridien New York, The Muse Hotel, SoHo Grand Hotel, The Time Hotel, Tribeca Grand Hotel, W New York, W New York The Court, W New York The Tuscany, W New York Times Square and W New York Union Square. Contact information and booking information for the hotels can be found at nycgo.com/styleandscene.

The Armory Show admission ticket offered to hotel guests booking through the Style & Scene promotion is valid March 5–8 at Piers 92 and 94. The Bloomingdale’s VIP Shopping Envelope, available March 3–8, is valid for the 59th Street flagship store on Lexington Avenue and includes a 15% all-day savings pass; a complimentary gift available in the Bloomingdale’s Visitors Center; a complimentary cappuccino or Bloomingdale’s famous frozen yogurt with the purchase of an entrée in the store’s Forty Carrots restaurant; a complimentary skin analysis and customized SK-11 facial; a private, complimentary makeup consultation; and a deluxe travel-size item from Dior. The Armory Show admission ticket, the guide and map of the week’s activities and the Bloomingdale’s VIP shopping offer will all be presented to Style & Scene hotel guests upon check-in at the participating hotels.

Armory Arts Week is a premier art happening attracting some of the world’s most enthusiastic international and domestic collectors. With the City being home to more art collectors, galleries, first-class museums, critics and artists than any other city in the world, this weeklong celebration, including the Armory Show, has been the world’s leading art fair devoted to the best art of the 20th and 21st centuries.

The Armory Show, successor to the highly acclaimed Gramercy International Art Fairs that attracted thousands to their New York, Los Angeles and Miami shows between 1994 and 1998, takes place at Pier 94 on Manhattan’s west side. A new section, dedicated to dealers specializing in modern works, will debut this year at the adjacent Pier 92. Piers 92 and 94 are located on Twelfth Avenue at 55th Street in the Passenger Ship Terminal complex.

Among the highlights of Armory Arts Week, March 3–8, are Uptown & Museum Mile Day (March 3), a benefit for the Museum of Modern Art (March 4), SoHo Night (March 5), A Day in Queens (March 6), Chelsea Day Tour & Brooklyn Arts Evening (March 7) and A Day on the Lower East Side (March 8). A comprehensive guide given to hotel guests at check-in will provide further information about these events along with information about other galleries throughout the City.

The Style & Scene promotion covers entry only to the Armory Show, March 5–8, and does not include admission to the roster of Armory Week events taking place March 3–8.

For more information on visiting New York City during Armory Arts Week, visit nycgo.com/styleandscene.

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