Travel and Tourism Industry News

The Singapore Tourism Board said it has launched its customized marketing campaigns for the Chinese market on Wednesday. It will roll out a series of differentiated marketing campaigns in the coming months targeting key markets across the region such as Australia, India, Indonesia and Malaysia. The marketing campaign started with the New Discoveries campaign at [...]

InterContinental Singapore has stepped up its focus on its unique Straits Chinese guest experience with the launch of its revamped shophouse guest rooms and suites. The hotel, which preserves an entire row of the Peranakan-style shophouses from the 1920s as an integral feature of its architecture, has given its 65 shophouse rooms and suites a [...]

Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the “core” of its marketing activities. Speaking in the fourth and final episode of MediaTV’s series examining travel and tourism brands’ marketing strategies, Low says STB is [...]

Singapore recorded a double digit decline of 13 percent in tourist arrivals last month compared to a year ago. The Singapore Tourism Board (STB) said today about 730,000 visitors came to the city-state last month compared to the 834,000 in May 2008. In its monthly update on tourism performance in the Republic, STB said visitor [...]

Singaporean MasterCard cardholders spent US$26.3 million during the first weekend of the Great Singapore Sale (29 – 31 May 2009), an increase of 7%versus the same period last year (23 – 25 May 2008). The number of transactions by local cardholders in the first weekend rose 15% from last year to 283,703 this year. Tourists [...]

Jetstar Asia has launched a series of marketing campaigns designed to boost inbound tourism to Singapore from six key Southeast Asian countries. Targeting 11 cities from six major countries in the Jetstar network, the new campaign will promote short break travel to Singapore from 1 July until the end of October this year. Supported by [...]

According to recent survey, Travel is the top pursuit for nearly three-quarters of high income Asia-Pacific households, according to a survey released on Monday. According to the Spending Patterns and Perspectives of High Income Households survey, some 73 percent of high income Asia Pacific households said travel is their top personal interest over the next [...]