The Hong Kong Tourism Board (HKTB) has launched its “Hong Kong Saddles Up For Olympics” promotion in Asia, officially rolling out its pan-regional publicity campaign for the 2008 Beijing Olympics.

Three renowned regional cable channels, namely the AXN, National Geographic Channel and ESPN STAR Sports have joined hands with the HKTB to produce special promotional videos featuring nine celebrities and international sports personalities. The videos, together with a TVC starring HKTB’s tourism ambassador Mr Jackie Chan, is now being aired on the three regional cable channels to reinforce publicity for Hong Kong as an Olympic co-host city, and to highlight Hong Kong’s distinctive living culture and diverse tourism appeal.

At the launch ceremony held on Tuesday, HKTB Chairman The Hon James Tien was joined by a host of celebrities appearing in the videos, including Canto-pop singers Eason Chan and Miriam Yeung, Olympics windsurfing gold medallist Lee Lai-shan, Asia and Hong Kong’s leading triathlete Lee Chi-wo, and Hong Kong golf open tournament contender James Stewart. Over a hundred guests joined the event and witnessed how the stars promote Hong Kong’s charm to overseas audience both on stage and in the promotional TVC and vignettes. Continue Reading

This month, Suntec Singapore, one of Asia’s leading convention and exhibition centres, is to host a global environmental summit, with a touch of royalty.

H.S.H Prince Albert II of Monaco will lead a lively discussion on ‘Advancing the Climate Agenda through Policy, Mitigation and Adaptation’ at the annual B4E – Business for the Environment Global Summit from 22 – 23 April 2008. The event, jointly organised by the United Nations Environment Programme (UNEP) and the United Nations Global Compact, is expected to attract 1,000 participants. The event will focus on the urgent environmental challenges facing the world today and addressing business-driven solutions for mitigating and adapting to climate change.

Highlights of the summit will include high-level roundtable discussions with H.S.H Prince Albert II of Monaco; Maumoon Abdul Gayoom, President of the Republic of Maldives; Goran Persson, former Prime Minister of Sweden as well as H.E Abdul-Qader Ba-Jammal, former Prime Minister of Yemen.

“Climate change will affect business and society in fundamental and transformative ways. It represents risks but also opportunities to move the global economy to a Green Economy,” said Mr. Achim Steiner, UN Under-Secretary General and Executive Director of UNEP. “B4E provides an opportunity for corporations; national leaders and Non-Governmental Organizations (NGOs) in Asia and across the world to be at the forefront of these transformations and to lead by example, showcasing in concrete ways how they are accelerating resource and energy efficiency—how they are building tomorrow’s economy today.” Continue Reading