Philippines’ leading Low-Cost Carrier Cebu Pacific strikes groundbreaking distribution deal with technology partner Amadeus

Amadeus, a leading global technology and distribution partner to the travel industry, last week announced a landmark partnership with Cebu Pacific (CEB), the Philippines’ largest domestic low-cost carrier and the Philippines’ leading carrier to the ASEAN region. Cebu Pacific has selected Amadeus as its only distribution partner in the Philippines, giving travel agents full access to their domestic and international content.

Cebu Pacific makes around 1.5 million bookings a year through travel agencies. Through this new partnership, all travel agents using the Amadeus distribution system will now be able to access CEB’s full content, offering the most competitive prices and value-added services to their customers.

Cebu Pacific President and CEO Lance Y. Gokongwei said: “CEB’s partnership with Amadeus will benefit the public through its increased capability to book low fares through the Philippines’ travel agency network. We are therefore pleased to announce that through this groundbreaking partnership, all Amadeus-connected travel agents will have full access to our international and domestic fares, including added benefits such as our trademark seat sales. This will further enhance our travel agent network.”

“Cebu Pacific has been a leading innovator in the Philippines aviation sector since its inception in 1996. We are therefore delighted to see that as a fast-growing low-cost carrier, CEB has once again taken the lead and has realised the full potential of making its inventory available to the Amadeus distribution network,” said David Brett, President, Amadeus Asia Pacific.

“CEB plays a pivotal role in the growth of tourism in the Philippines market. This technology partnership will support the airline’s growth strategy, as well as the growth of the Philippines travel industry. The Philippines Department of Tourism have set their goal to attract five million tourists a year to the country by 2010,” he added.

Currently, 56 low-cost carriers are distributed through Amadeus representing 48% of the world’s low-cost carriers.

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