SAN FRANCISCO, June 1, 2022 /PRNewswire/ — Today, SH? Group (formerly JSSK Group) emerged from stealth mode to reveal the highly anticipated projects the group has been developing since announcing the signing of their first lease in September 2019.
AN EXPERIENTIAL HOSPITALITY PLATFORM
SH? Group is an experiential hospitality platform that builds communities through the creation of one-of-a-kind guest experiences across fine dining, nightlife, and retail food concepts. The team is led by food and technology entrepreneur Josh Sigel, and SH?’s namesake celebrated chef of Silicon Valley’s elite and award-winning Chef, Shotaro ("Sho") Kamio. Kamio’s solo venture, Iyasare, which opened on Fourth Street in Berkeley in 2013, has been his most recognized and highly acclaimed project to date. Investors in SH? Group include Salesforce, Erica and Jeff Lawson (CEO of Twilio), Craig Ramsey (Founder of Vlocity), Dan Springer (CEO of DocuSign), and Drew Houston (CEO of DropBox). SH? Group has also partnered with Carlo Serafini and Ed Lambert from Bay Area-based Bridge Bank for its banking needs.
ICONIC LOCATION
The group’s first restaurant project, SH?, will introduce a culinary entertainment and nightlife experience never before seen in the Bay Area. SH? will be perched atop San Francisco’s newest landmark in the heart of the city, the Transbay Joint Powers Authority’s Salesforce Transit Center. The restaurant is located on the Center’s roof, a 5.4-acre public urban oasis in the sky called Salesforce Park. To honor and elevate the restaurant’s world-class location, SH? Group has partnered with the San Francisco studio of lauded international design firm AvroKO, who are behind some of the world’s most iconic restaurants; as well as AvroKO’s award-winning sister studio, Brand Bureau, who created the SH? brand.
EXPERIENTIAL CUISINE
The culinary experience will be as unique and exciting as the space itself. Chef Sho will offer a Japanese culinary tradition never before introduced in the U.S.: Irori dining, a rustic farmhouse cuisine, which SH? plans to center around a 40-square foot fireplace using only charcoal and kindling to produce the fire for cooking fresh, local ingredients. The rooftop Sky Lounge will feature a modern Japanese sushi bar, tapas, and small dishes. At the helm of SH?’s sushi offering will be Bay Area sushi master and Michelin Star Chef, Masaki Sasaki.
"SH? will be the culmination of my culinary creativity inspired by seasonality, simplicity, and surprise. It is a privilege to introduce Irori cooking to the U.S. in a once-in-a-lifetime location," said Kamio. "Cooking by fire the way Japanese farmers and common folk did for centuries yields umami-laden dishes that delight, drive conversation, and restore the sense of community that once abided by the fireplace."
In addition to their restaurant concept, SH? Group has also announced SH? Market, a Japanese food market that will be located on the ground level of the Salesforce Transit Center. Guests of the market will choose from a selection of freshly made bento boxes featuring the same quality ingredients as SH?. Additionally, SH? Market will offer grab-and-go fresh salads, street-food inspired dishes, prepackaged treats, curated sakes, and a selection of beautiful handcrafted home goods.
GLOBAL NFT
SH? Group will soon be launching an exclusive NFT-based membership club providing its members access to immersive experiences and specialized services across the SH? Group platform initially centered around its flagship restaurant, SH?. Offered as an NFT, the SH? Club membership becomes an asset to members. It is publicly verifiable on the blockchain and can later be sold or transferred on the secondary market. Utilizing NFTs supports the group’s mission to create communities that inspire people to discover, grow, support, and connect, providing members with exponential value for many years to come.
SH? Club will have three membership tiers, all of which will grant access to a members-only menu and private lounge located on the rooftop level of the restaurant. A dedicated SH? Club concierge will be accessible to all members 24-hours a day, 7-days a week, offering priority reservations, a courtesy car for pick up and drop off, and to ensure that every SH? experience moment is effortless and memorable. The mid-tier membership will provide additional benefits, including uniquely curated Omakase dinners featuring celebrity guests, mastermind groups, and educational programming. The highest level of membership will grant ownership-like benefits and include a once-in-a-lifetime highly curated trip to Japan that will provide unprecedented access to unique experiences and locations not available to the public. All initial SH? Club members will be known as founding members and will hold the only lifetime global access membership. Founding members will have access to all future SH? Group venues and experiences.
"SH? Group aims to defy expectations and shift perspectives through meaningful moments and interactions that rewrite the rules of hospitality," said Josh Sigel, CEO of SH? Group. "We could not be more excited to bring a world-class culinary and much-needed nightlife experience to the Bay Area along with SH? Club, one of the first global NFT-based experiential hospitality clubs. San Francisco is just the beginning."
For more information on the SH? Group or on obtaining a SH? Club membership, visit , or follow us on Twitter at .
ABOUT SH? GROUP
SH? Group is a global experiential hospitality platform that builds communities through the creation of one-of-a-kind guest experiences across fine dining, nightlife, and retail food concepts. In 2023, the group’s first set of experiences will debut in San Francisco, including SH?, its namesake Japanese Restaurant set atop San Francisco’s iconic landmark, Salesforce Park, SH? Market, a Japanese food retail concept, and SH? Club, an exclusive NFT-based membership club providing its members access to unique experiences and services across the SHO Group platform initially centered around its restaurant, SH?.
TJPA’s Salesforce Park: 425 Mission St, San Francisco, CA 94105
Website: shogroup.com | Twitter: @SHOClubSF | Instagram: @SHOClubSF
SH? Group Launches Restaurant on San Francisco’s Salesforce Park and Global NFT-based Membership Club
SH? Group Launches Restaurant on San Francisco’s Salesforce Park and Global NFT-based Membership Club
SH? Group Launches Restaurant on San Francisco’s Salesforce Park and Global NFT-based Membership Club