Tag Archive | "royal caribbean"

Serenade the Seas with Royal Caribbean

If you fancy a holiday with a difference, why not try a cruise? With so many fabulous cruise liners on offer and such a spectacular range of itineraries and destinations to visit, a cruise holiday could easily be your holiday of a lifetime.

Serenade the Seas with Royal Caribbean
Serenade the Seas with Royal Caribbean

As cruise operators go, Royal Caribbean International has become one of the most popular operators in the cruise holiday market, and it’s not hard to see why. Take its cruise ship Serenade Of The Seas for instance. One of the best liners on the market, Serenade of the Seas serves up lashings of home comforts and luxurious treats, with designated areas for kids and tots that makes it a fantastic choice for family holidays. Read the full story

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“Postcards from The Nation of Why Not” Showcase a Cruise Vacation as it Happens

With summer in full swing and consumers carefully weighing possible vacation options, Royal Caribbean International is not just asking travelers “Why Not?” – they are showing them. Beginning July 13, 2009, the innovative cruise line will film and debut an unprecedented series of television spots starring real guests enjoying a variety of “Why Not” experiences onboard Liberty of the Seas during a seven-night Western Caribbean cruise, sailing July 11-18.

Dubbed “Postcards from the Nation of Why Not,” this series of “ship to air” commercials will mark the first time television viewers on land can experience an actual cruise while it is happening. For the duration of the cruise, a production crew will shoot, edit, deliver and air these commercials while the ship is still at sea. Using Royal Caribbean’s “Why Not?” brand messaging as the premise, the commercials will feature a variety of guests either stepping out of their normal comfort zone to try something new for the first time or reporting the “News of the Day,” recapping events and “Why Not?” moments that happened on Liberty of the Seas that day. Spots will be aired within 24 hours of being filmed, giving guests the extraordinary opportunity to star in their very own commercial and showcase their vacation to friends and family before they even step foot back on land.

“There really is nobody that can better express the “Why Not” philosophy of a Royal Caribbean cruise vacation than a guest who is experiencing it at that very moment,” said Betsy O’Rourke, senior vice president of Marketing, Royal Caribbean International. “The content of these TV spots is real and genuine, and not only illustrates the many types of people and activities that can be found throughout The Nation of Why Not, but also showcases the great value of taking a Royal Caribbean cruise.” Read the full story

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