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Tealeaf Hosts Executive Advisory Council to Promote Online Customer Experience Optimization

Industry Leaders Including Best Buy, US Airways, VEGAS.com, Verizon Wireless and Wells Fargo Convene to Collaborate and Share Expertise and Experience

Tealeaf, the leader in online Customer Experience Management (CEM), today announced the conclusion of its Executive Advisory Council Annual Meeting — established as a forum for the exchange of ideas and best practices among its customers and for these leading companies to continue providing valuable product and business direction to Tealeaf. The Executive Advisory Council brought together senior executive representatives from Tealeaf’s customers, including Fortune 500 companies in many sectors, such as financial services, retail, travel, insurance, manufacturing and telecommunications. Council members included executives from Best Buy, BB&T, Bluefly, Charming Shoppes, Esurance, Expedia, hotels.com, Quicken Loans, US Airways, VEGAS.com, Verizon Wireless and Wells Fargo.

“We pride ourselves on delivering the best possible experience for our customers and Tealeaf allows us to see our online experiences through their eyes,” said John Keast, VEGAS.com chief operating officer. “I was energized by the new perspectives and ideas from my peers I heard at Tealeaf’s Executive Advisory Council Meeting. Some of us were years into customer experience management adoption while others were just starting, but it’s clear that learning how to ensure our customers’ success is a priority for all of us.”

“Our customers represent a broad range of industries, each facing unique market dynamics and customer demands, but also sharing common business goals. We established the Executive Advisory Council to harness their collective wisdom to the benefit of all attendees and the companies they represent,” said Rebecca Ward, chairman and CEO, Tealeaf. “Our customers understand that the online experience must be seamless because losing a customer to a competitor is as simple as the click of a mouse, and servicing online customers is incredibly paramount to business success. These are business and technology leaders, who recognize the powerful return on investment Tealeaf has delivered, and most have extended their original usage of Tealeaf into new areas, such as customer service, legal and compliance.”

The event included a variety of activities, such as networking events and educational sessions featuring peer-to-peer conversation, best practices, market trends, and product strategy.

About Tealeaf

Tealeaf is the leading provider of online customer experience management solutions. Tealeaf’s CX family of solutions provides unprecedented enterprise-wide visibility into every user’s unique online interactions. This “360-degree view” of the online customer experience enables a clear and consistent understanding of the customer for Ebusiness, IT, customer service and legal and compliance executives and their organizations across a wide range of vertical industries including retail, banking, travel, insurance, telecommunications, pharmaceutical and transportation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com .

© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf and Tealeaf Technology are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. The Tealeaf word and design mark, VIA, Visibility.Insight.Answers, Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify and Tealeaf cxConnect are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

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