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ASEAN member countries urged to build tourist site trademarks


Delegates to the ASEAN Tourism Conference emphasized the need to increase the concerted efforts to build up trademarks for tourist sites in Southeast Asia.

The meeting, held in Hanoi on Jan. 10 within the framework of the ASEAN Tourism Forum (ATF) 2009, brought together representatives from tourism associations and companies of the ASEAN member countries and its partner nations.

The participants discussed tourism development in the world and in member countries of the Association of Southeast Asian Nations (ASEAN) in recent years, and shared experiences and initiatives to foster the growth of the non-smoking industry.

Gregory Duffell, President and Chief Executive Officer of the Pacific Asia Travel Association, noted that over the past five years, the region’s tourism sector has been adversely affected by various crises, including bird flu outbreaks, earthquakes and strikes.

To develop tourism in a sustainable way, the regional nations should map out plans to control these crises and economic slowdown, Duffell said, stressing that the move is a key to success. Read the full story

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