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Hard Rock Hotel and Casino Deploys Scala Digital Signage Network during Extensive Renovation Project


Scala, the leading provider of end-to-end connected signage software, today announced the Hard Rock Hotel and Casino in Las Vegas, NV has deployed a Scala InfoChannel® digital signage network as part of their extensive renovation project.

The Hard Rock Hotel and Casino, in Las Vegas, (not to be confused with the Hard Rock café chain) is a boutique – resort casino geared to the tastes of music lovers — mostly rockers — of all ages. Currently, the Hard Rock is a mid-size complex on a 16.7 acre site with some 700 hotel rooms, a moderately sized casino floor, dining venues and a famous pool with its Sunday “Rehab” for the over-zealous Saturday night partiers. The Tahitian-style beach and swimming pool was selected by the Travel Channel as one of “The Top 10 Pools” in the world.

The hotel and casino wanted to replace an old system that transmitted video over RF…same as TV, with one that had more versatile software features, transporting video over Cat5 for better resolution and the capability to develop dynamic content. The hotel and casino is also in a renovation mode ($750 million project) and so the system needed to be completely scalable and adaptable to any of the following: split screens, crawl messages, insertion of video cameras from its world renowned pool area, insertion of META data and flexible scheduling. The requirements also stipulated the system was to be accessible via an Internet browser both from the office and remotely. However, the major objective was a strong desire to add to the entertainment experience of the customer and create an overall face-lift of product branding with the use of more exciting, easily updateable dynamic messaging. Read the full story

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