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The Philippines brings FUN to the Middle East


The Philippines successfully rolled out its new tourism campaign It’s more fun in the Philippines at the recently-concluded 19th Arabian Travel Market (ATM) at the Dubai International Convention Centre targeting the Middle East high-end market.

Thunderbird Poro Point
Thunderbird Poro Point

Department of Tourism (DOT) Secretary Ramon R. Jimenez, Jr. shared, “As the region’s leading travel event, the ATM is an important venue to push our new tourism brand to various tour wholesalers and individual travellers. This is one of our efforts to tap the high-value Middle East market, considered one of the highest spending travellers in the world. This year’s participation is very timely to drum up awareness for our marketing campaign, as well as to sustain confidence and patronage from our partners in the region.” Read the full story

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