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Singapore launches tourism marketing campaign for Chinese market

The Singapore Tourism Board said it has launched its customized marketing campaigns for the Chinese market on Wednesday.

It will roll out a series of differentiated marketing campaigns in the coming months targeting key markets across the region such as Australia, India, Indonesia and Malaysia.

The marketing campaign started with the New Discoveries campaign at the 798 Art District in Beijing, capital of China. Singapore singer Stefanie Sun shared her favorite spots in Singapore.

The Singapore Tourism Board said the marketing campaign is tailored to the needs of the Chinese tourists. Continue Reading

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InterContinental Hotel Singapore Goes Back to the Future

InterContinental Singapore has stepped up its focus on its unique Straits Chinese guest experience with the launch of its revamped shophouse guest rooms and suites.

The hotel, which preserves an entire row of the Peranakan-style shophouses from the 1920s as an integral feature of its architecture, has given its 65 shophouse rooms and suites a major makeover to reflect the Peranakan heritage that dates back to the 17th century when seafarers from China married indigenous Malays.

However, room amenities are firmly based on 21st century, incorporating leading-edge technology including a Bose wave music system and an array of media connections including HDMI, USB, Internet data connection and PC link inputs allowing guests to project their laptop screen on the room’s 46” LED TV. An iPhone and iPod-compatible docking station, European designer bathroom fittings and sumptuous bedding complete the luxurious experience.

Taking their inspiration from the private homes of Peranakan families who used to live on the upper floors of their businesses in the heart of the Bugis district where the InterContinental Singapore is located, the shophouse rooms and suites all feature touches of the rich Pernakan heritage including dark teak flooring, intricate carvings and artifacts. Continue Reading

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Singapore Tourism Board to tap online media as part of their marketing strategy

Assistant chief executive at Singapore Tourism Board (STB) Ken Low says STB is in the process of overhauling its digital initiatives in order to strengthen digital to become the “core” of its marketing activities.

Speaking in the fourth and final episode of MediaTV’s series examining travel and tourism brands’ marketing strategies, Low says STB is specifically focusing on CRM, mobile marketing and social media to improve its marketing.

“We decided a while ago to make digital the heart of what we do because, after all, a lot of the travel decisions today are all either researched or reviewed or made through the cyberspace, so it’s a natural thing for us to move and engage in this ground,” Low says. “We’ve not done it really well yet. There’s still a lot of room to grow.”

In addition to digital, STB earlier this year appointed new creative, media and digital agencies to boost its image worldwide.

Low says that STB’s biggest campaign of the year, called the ‘2009 reasons to enjoy Singapore’, has “worked quite well – we’re on target to reach 9.5 million visitors, as we expected”.

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Singapore records double digit drop in May 2009 tourist arrivals

Singapore recorded a double digit decline of 13 percent in tourist arrivals last month compared to a year ago.

The Singapore Tourism Board (STB) said today about 730,000 visitors came to the city-state last month compared to the 834,000 in May 2008.

In its monthly update on tourism performance in the Republic, STB said visitor days in May were estimated at 3.1 million days, a decrease of 10.6 percent in comparison to the corresponding month last year.

The board said Indonesia, India, Australia, Malaysia and China were Singapore’s top five visitor-generating markets, accounting for 53.1 percent of total visitor arrivals for last month.

Some 129,000 Indonesian, 90,000 Indian, 59,000 Australian, 55,000 Malaysian and 52,000 Chinese visitors came to Singapore last month. Continue Reading

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Singaporean MasterCard Credit Card holders Spending More this year

Singaporean MasterCard cardholders spent US$26.3 million during the first weekend of the Great Singapore Sale (29 – 31 May 2009), an increase of 7%versus the same period last year (23 – 25 May 2008).

The number of transactions by local cardholders in the first weekend rose 15% from last year to 283,703 this year.

Tourists also made the best use of the privileges and deals available at the Sale. Visiting MasterCard cardholders made 67,226 transactions and spent US$11.2 million over the first weekend of the GSS. Tourist spend however, was down 12% compared to the same period in 2008, in line with declining visitor arrivals.

Overall, both Singaporean and tourist MasterCard cardholders spent a total of US$37.5 million over the first weekend, a slight increase of almost 1% compared to the US$37.2 million spent last year. The total number of transactions also saw a 13% increase from last year, reaching 350,929. Continue Reading

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Jetstar Asia aims to Boost Singapore Visitor Arrivals with Airfare Promotion

Jetstar Asia has launched a series of marketing campaigns designed to boost inbound tourism to Singapore from six key Southeast Asian countries.

Targeting 11 cities from six major countries in the Jetstar network, the new campaign will promote short break travel to Singapore from 1 July until the end of October this year.

Supported by a major multi-media advertising campaign in Malaysia, Indonesia, Vietnam, Thailand, the Philippines and Taiwan, Jetstar Asia in collaboration with the Civil Aviation Authority of Singapore (CAAS) and Singapore Tourism Board (STB) will be inviting consumers to book their travel during this period to receive free incentives including flight and accommodation. Continue Reading

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Travel tops high income Asia-Pacific households pursuits

According to recent survey, Travel is the top pursuit for nearly three-quarters of high income Asia-Pacific households, according to a survey released on Monday.

According to the Spending Patterns and Perspectives of High Income Households survey, some 73 percent of high income Asia Pacific households said travel is their top personal interest over the next two years, well ahead of food (43 percent) and music (31 percent), and 63 percent of respondents said they went away for weekends overseas every six months or so.

The survey, conducted by Visa in late 2008, interviewed 4,106 people from countries and regions such as Singapore, South Korea, Australia, India, Japan, China, China’s Hong Kong and Taiwan. All respondents were aged 18 and above with equal gender split and were from the top 20-40 percent of households for each marketplace.

The survey also showed that respondents from China’s Hong Kong and India are the region’s most frequent travelers. And the most popular destinations among the region’s high income respondents were Japan, Australia and the United States.

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Mandarin Oriental in Singapore launches Gourmet Promotion

The Mandarin Oriental Singapore has launched a Gourmet Experience room promotion.

With rates from Sin$719 per night for a Premier Harbour room with panoramic views of the city skyline, or Sin$919 for a newly renovated Mandarin Grand room, the Singapore Gourmet Experience package includes:

• Deluxe accommodation with a bottle of champagne upon arrival

• Daily American buffet breakfast at MELT~ The World Café

• A set lunch for two with one bottle of wine at award-winning Cantonese restaurant Cherry Garden

• A set dinner for two with one bottle of champagne at Dolce Vita Italian restaurant located next to the hotel’s landscaped pool

• A traditional English Afternoon Tea at Axis Bar and Lounge

• 20% discount off à la carte spa treatments at The Oriental Spa

• One Signature Gourmet Experience. Guests may choose from: a cultural tour of the city’s unique Peranakan history and lifestyle with a sampling of Nonya delicacies; a dinner and tour of the local Pasar Malam Night Market; breakfast at the Singapore Zoo with the opportunity to get up close and personal with the animals; or High Tea as part of an Imperial Cheng Ho cruise that explores neighbouring islands.

The Singapore Hotel Gourmet Experience package requires a minimum two night stay, and is available until 30 December 2009. Rates quoted above are subject to 10% service charge and prevailing government taxes.

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Singapore’s Merlion at Merlion Park started spouting water again

Singapore’s Merlion Re-Opens today around noon. It had been closed for repair work since 28 February to rectify damage on the external façade of the Merlion caused by a lightning strike.

The repair work will however continue on the wave form until the end of March.

The Merlion was first built as an eight-metre tall sculpture in 1972 and located at the mouth of the Singapore River to “welcome all visitors to Singapore”.

Commissioned for approximately Sin$165,000 in 1971 by the Singapore Tourism Board (then known as the Singapore Tourist Promotion Board), it was built by Mr Lim Nang Seng, a local craftsman who had won several prizes in the Singapore Handicraft and Design competition. The Merlion was formally installed on 15 September 1972 by the then Prime Minister, Mr Lee Kuan Yew. On 15 September 2002, the Merlion was moved to its current location at Merlion Park next to One Fullerton, and now overlooks the scenic Marina Bay. It has become one of the most famous icons of this vibrant city-state. Continue Reading

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Sin$90 Million BOOST Campaign launched by Singapore Tourism Board

The Singapore Tourism Board (STB) has launched a Sin$90 million BOOST (Building On Opportunities to Strengthen Tourism) initiative aimed at helping the tourism sector ride through these challenging times.

Commenting on the tough times ahead, Ms Aw Kah Peng, STB’s Chief Executive, said, “Singapore’s advantage is that we are entering this difficult period from a position of strength. Our past efforts have entrenched Singapore as a premier business city and one of Asia’s lifestyle and entertainment capitals, and our healthcare and education services sector is highly reputable. Building on this strong foundation, the Singapore Tourism Board is committed to working with tourism businesses to weather the economic downturn and ensure that the sector emerges from it stronger.” Continue Reading

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Boat Asia to return with a bigger and better show in 2009

Following the success of this year’s Boat Asia, which saw a 22% increase in visitors and generated more than S$57million in revenue, Boat Asia, the region’s leading leisure boat and luxury waterfront lifestyle event, will return with an even bigger and better show next year.

To be held for the second year running at the world class Marina at Keppel Bay from 23 April – 26 April 2009, Boat Asia 2009, targeted at boating enthusiasts in the region, will showcase the crème de la crème of luxury motor boats, sail boats, keel boats, catamarans, and super yachts from leading brands such as Princess, Azimut, Ferretti, Horizon and Sunseeker. In line with the luxury lifestyle theme, guests will also be treated to an on-water fashion show, yoga and belly-dance performances as well band performances. For the first time, the on-water display area will also feature a floating bar where visitors can refresh themselves while walking around the exhibits.

Specially invited high-net worth individuals will also enjoy exclusive access to the Admiral Suite, a VIP lounge with a panoramic view of the marina. Adding another element of glamour to Boat Asia 2009 will be the highly-anticipated Charity Gala Dinner, which raised SGD$70,000 for the Mainly I Love Kids (MILK) Fund this year. Continue Reading

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Recharge your favorite Gadget at Singapore Airport

There are many reasons that Changi, the international airport in Singapore, is consistently voted as one of, if not the best airport in the world.

Not only is the airport a pleasure to visit, with impressive shopping, excellent transport links between terminals, multi-lingual and easy to understand signage, and a myriad of other outstanding facilities, but it is also constantly thinking outside the box, looking for ways to make a traveller’s time spent at the airport as stress-free, and enjoyable, as possible.

A perfect example of this are the Free Gadget Chargers, which are not only easy to find and use, but also available free of charge to travellers. Continue Reading

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