Hong Kong Fashion Designers Association’s Juxtaposed 2022 FASHION META Leads 70 Local Design Units into the Metaverse

Presenting Immersive Experience ‘JuxstaVerse’

HONG KONG, June 16, 2022 /PRNewswire/ — Organized by Hong Kong Fashion Designers Association, and sponsored by Create Hong Kong (CreateHK), Juxtaposed 2022 FASHION META will be held at the space at No. 59 Queen’s Road Central from June 10 to 23, 2022. 

Attending the opening ceremony on June 9, 2022 were Mr. Victor Tsang, Head of CreateHK; Ms. Jersey Yuen, Assistant Head of CreateHK; Mr. Kevin Yeung, Chairman of Hong Kong Fashion Designers Association; Mr. Walter Ma, Vice Chairman of Hong Kong Fashion Designers Association; Ms. Judy Mann, Honorary Advisor of Hong Kong Fashion Designers Association; Ms. Janet Cheung, Project Director of HKFDA Young Talent Award and Ms. Bonita Cheung, Curator of Juxtaposed 2022 FASHION META.  At the same time, Young Talent Awards were presented to the two young fashion designers Tiger Chung and Alex Tse.

Four Exhibition Zones

"Juxtaposed 2022 FASHION META" leads visitors on a journey around 4 thematic exhibition zones, where 70 local fashion design units across different generations and styles will express their narratives on innovation and traditional craftsmanship.

These fine-crafted installations are inspired by four cities, including HK, Shanghai, Seoul and Paris. Every exhibit reinterprets the interesting contrasts between the cultural identities of these cities and the work itself. Besides physical exhibits, a curation of virtual images are in store to guide visitors through a synchronised VR fashion experience.

Pop-Up Shop & first Hong Kong designers’ NFT fashion collection

Visitors can order online at the pop-up shop to experience how the exhibition and online shopping are seamlessly merged. Juxtaposed 2022 FASHION META also taps into the latest encryption technology and works with Artify and BOAX to launch first Hong Kong designers’ NFT fashion collection. Awe-inspiring work by 12 local fashion designers will march into the global virtual market, seamlessly bringing together reality and virtuality.  

Hong Kong’s first immersive virtual fashion show

The occasion adopts a state-of-the-art patented technology to host the city’s first 360-degree virtual fashion show at the exhibition venue. The guests will immerse themselves between the actual exhibits and a virtual universe. Visitors will have their virtual avatars generated in real-time to "try on" the wearable art pieces by various designers in the imaginative realm of "JuxtaVerse".