Millennium Hotels & Resorts announced today that it has engaged 5W Public Relations, one of the nation’s 25 largest public relations firms, as the agency of record for all 15 Millennium hotel and resort properties in the United States.
5WPR will work with Millennium on strategic planning, media relations, and a full-scale marketing communications campaign for the national brand, as well as for each of the individual properties. “We’ve had a great experience in working with Millennium locally, with New York properties,” said Ronn Torossian, President and CEO of 5W Public Relations. “We’re now thrilled to be engaged with the brand on a national level.”
Comprised of 15 properties in the US, Millennium Hotels & Resorts destinations include: o Millennium Alaskan Hotel Anchorage (Anchorage, AL)o Millennium Bostonian Hotel Boston (Boston, MA)o Millennium Harvest House Boulder (Boulder, CO)o Millennium Hotel Buffalo (Buffalo, NY)o Millennium Knickerbocker Hotel Chicago (Chicago, IL)o Millennium Hotel Cincinnati (Cincinnati, OH)o Millennium Hotel Durham (Durham, NC)o Millennium Biltmore Hotel Los Angeles (Los Angeles, CA)o Millennium Hotel Minneapolis (Minneapolis, MN)o Millennium Maxwell House Nashville (Nashville, TN)o Millennium Broadway Hotel New York (New York, NY)o Millennium UN Plaza Hotel New York (New York, NY)o The Premier Hotel (New York, NY)o Millennium Resort Scottsdale McCormick Ranch (Scottsdale, AZ)o Millennium Hotel St. Louis (St. Louis, MO)
“We were looking for an agency that demonstrated big thinking and a proven track record of achieving results, and 5W has truly distinguished themselves,” said Diane Sanker, Vice President Sales, North America. “We are looking forward to a continued, mutually rewarding partnership.”