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American Express is hosting the ultimate dining experience in Toronto with the Canadian premiere of Dinner in the Sky(TM), the world famous extreme culinary adventure from Belgium. Taste buds will be tempted with gourmet meals served 35 meters above Toronto’s Yonge-Dundas Square and there will be special appearances by celebrity chefs Mark McEwan and Anthony Sedlak.

With panoramic views of the city skyline, fine dining will be brought to a higher level – a perfect ‘amuse-bouche’ to kick-off American Express’ sponsorship of Summerlicious 2008, the highly anticipated annual dining celebration produced by City of Toronto Special Events, which runs from July 4 to July 20. Dinner in the Sky features a 22-seat table suspended off the ground via a 120 ton crane, creating a meal guests will never forget.

What American Express hosts Dinner in the Sky(TM) Canadian   Premiere

When Wednesday, July 2, 2008 Thursday, July 3, 2008

– 12:30 p.m. Inaugural – Lifts scheduled throughout
  Lift photo opportunity the day from 7:00 a.m. to 6:30 p.m.
  – Lifts continue throughout
  the day with the final
  lift at 9:45 p.m.

Where Yonge-Dundas Square, Toronto

Who David Barnes Jean-François Grenier
  Vice President of President
  Communications Dinner in the Sky Canada
  Advertising and Sponsorship
  American Express Canada

Celebrity Chefs Mark McEwan
  and Anthony Sedlak

Additional – Photographs will be available on the wire after 3:00 p.m.
  Details on July 2nd

– For more information on the Canadian premiere of Dinner
  in the Sky, please visit
  www.americanexpress.ca/dinnerinthesky.

– For more information on Dinner in the Sky, please visit
  www.dinnerinthesky.ca.
  >>

Media RSVP

Media wishing to have a seat at one of the tables were asked to reserve in advance. Please contact Joanne Dolan via e-mail at joanne.dolan@hillandknowlton.ca or mobile phone 416-432-9669, should you wish to attend on-site.

About Dinner in the Sky(TM)

The long-awaited Dinner in the Sky(TM) concept is finally available in Canada. Originally a Belgian concept, Dinner in the Sky(TM) is operated exclusively by Altitude Concepts, a Montreal consulting firm that specializes in the production of strategic events. The platform is 9 meters by 5 meters. A 22-place, high-tech, state of the art table with 3 chefs and a technical coordinator is hoisted up to 50 meters in the air. After Belgium, France, England, the United Arab Emirates, United States and South Africa, Canada is the seventh country to offer this unique concept to food lovers who wish to enjoy culinary delights in a way that is far from ordinary.

About American Express

American Express in Canada operates as Amex Canada Inc. and Amex Bank of Canada. Both are wholly owned subsidiaries of the New York based American Express Travel Related Services Company, Inc., the largest operating unit of the American Express Company. Amex Canada Inc. operates the Business Travel, Travel Services Network and Travellers Cheques divisions in Canada. Amex Bank of Canada is the issuer of American Express Cards in Canada. American Express opened its first offices in Toronto and Hamilton in 1853 and now employs more than 3,700 Canadians coast-to-coast.

For further information: or to schedule an interview with a spokesperson from American Express, Dinner in the Sky, Mark McEwan or Anthony Sedlak, please contact: Joanne Dolan, Hill & Knowlton Canada, (416) 413-4642 or (416) 432-9669 (mobile), joanne.dolan@hillandknowlton.ca; Phoebe Stephens, Hill & Knowlton Canada, (416) 413-4611 or (416) 434-6700, phoebe.stephens@hillandknowlton.ca

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