Starwood’s Preferred Guest Program launches Malaysian Formula 1 Packages

Starwood’s Preferred Guest program has confirmed its next SPG Moments event, the 2008 Petronas Malaysian Formula 1 Grand Prix on 23rd March 2008. SPG members can now use their Starpoints to bid in an online auction for this special experience in Kuala Lumpur.

Launched in 2007, Moments by Starwood Preferred Guest lets members transform their Starpoints into speical lifestyle events – giving them insider access to red carpet movie premieres, closed rehearsals with today’s top music artists, private dinners with world-renowned chefs, rounds of golf with PGA Tour pros and more.

The Malaysian Formula 1 Grand Prix Moments experience allows members to bid for the chance to see their favorite F1 racecars with two unique packages :

Perdana Suite Package: Two exclusive passes to the air-conditioned Perdana Suite (an honored setting typically reserved for royal families and ministers) at the Sepang International Circuit, pre-race access to walk along the pit lane and take pictures of the racecars and food and beverage offerings throughout the race.

Corporate Suite Package: Two exclusive passes to the air-conditioned Corporate Suite at the Sepang International Circuit and food and beverage offerings throughout the race.

“Moments by Starwood Preferred Guest gives our members access to once-in-a-lifetime events that go beyond just offering tickets to a concert or sporting event. With the launch in Asia Pacific, we are excited to bring these memorable experiences to our members living in or traveling to Asia Pacific too, thus extending the reach of the Moments program,” said Lisa Miller, Director of Loyalty and Partnership Marketing for Starwood Hotels & Resorts, Asia Pacific. “We want to make an emotional connection with our members that extends outside of our hotel doors by providing them with rich experiences that go beyond the world of upgrades and free flights. Moments is designed to play to people’s passions with amazing events that are available only to our members.”

To make sure members without enough points don’t miss out on the experience of a lifetime, Moments offers a cash and points option to the site – allowing bidders to use a combination of cash and Starpoints for auction events.

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