Tag Archive | "travel search engine"

New travel aggregator website intensifies competition with comprehensive, non-biased travel search


Trax.com is pleased to announce the official launch of the travel meta-search engine out of Beta. Trax offers users the convenience of comparing rates for flights, hotels, and car rentals across more than 200 travel suppliers simultaneously. Trax differentiates itself from existing meta-search engines by searching all of its suppliers without bias, offering comprehensive and competitive search results uninfluenced by exclusivity contracts. Trax also breaks the mold by searching regional specialty travel companies, providing exclusive offers not available on leading online travel agencies.

“Trax is based on the principle that fair, unbiased competition between our suppliers will ultimately bring our users the best travel rates,” says Evvie Meier, Marketing Manager at Trax. “Since we don’t sign exclusivity contracts, Trax has the freedom to offer users fares from hundreds of suppliers, meaning more options, more flexibility, and lower rates. We put consumers first.”

With the proliferation of online travel companies, even the most internet-savvy travelers can find the task of searching and comparing rates a daunting one. The increase in booking options can backfire, leaving customers reluctant to finalize a purchase out of fear that a better deal exists somewhere else.

“Increased competition works in customers’ favor until it gets too complex that it overwhelms them. Travel purchase shouldn’t be a wild goose chase,” Meier says. “The goal of Trax is to channel this competition into something that is digestible for travelers.” Read the full story

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Asia Pacific’s Fastest Growing Travel Search Engine Wego Launches Australia


With significant growth expected in the Australian online travel market and a 30% increase in Australian traffic since its relaunch from Bezurk in May, Asia’s fastest growing travel search engine Wego has launched http://www.wego.com.au  .

Australia has become the second largest market for Singapore-based Wego and the launch here is the first of a number of localised sites the company will roll out across Asia Pacific.

“Australians are sophisticated online users when it comes to travel and there is enormous potential here. Growth for the Asia Pacific online travel market has been estimated to hit 50% from 2006 to 2009 and Australia is a key market,” said Wego CEO Martin Symes.

The introduction of a local site in Australia will allow Wego to better serve Australian travelers and offer new opportunities for travel partners. Wego.com.au delivers ready-to-buy, ready-to-travel traffic to partner sites, resulting in a better ROI for partners than generic search engines, said Symes.

Furthermore, Wego’s distribution partnerships with some of the region’s biggest portals (among them Yahoo!, MSN and Lonely Planet, as well as Australia’s news.com.au) give its partners access to millions of people around Asia Pacific and the rest of the world. Read the full story

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