Following a well-received promotional campaign in Jordan, Tourism Malaysia is now in Damascus to coax more Syrians to visit Malaysia.
Leading the charge is Tourism Malaysia deputy director-general for planning Azizan Noordin, who arrived in the Syrian capital Monday evening after traveling by land from Amman.
Malaysia welcomed 4,066 Syrian tourists in 2008, and 1,153 visitors from this Arab republic of over 19 million people came to Malaysia during January-March this year.
The Tourism Malaysia team present here includes its regional director for Africa, West and South Asia Abdul Rahman Shaari and overseas director for Saudi Arabia, Levant, Yemen and North Africa Ahmad Husni Ahmad Basri.
The rest of the delegation is made up of several hoteliers and travel agents from Malaysia who took part in the Arabian Travel Market 2009 which concluded in Dubai on Friday.
Tourism Malaysia is organizing a travel market as well as a gala dinner featuring a cultural performance, courtesy of Pak Ngah Production, which had wowed the crowds in Dubai and Amman.
This year, Malaysia is focusing on niche products such as home stay programme, ecotourism, health tourism, Malaysia My Second Home programme and education.