Following the heartwarming success of the “938LIVE I Love Mum We Love Sydney” campaign in 2006, Tourism New South Wales is once again partnering MediaCorp’s 938LIVE radio station to encourage listeners to nominate a special mother and say why she deserves a very special treat.
The winning mother, together with the nominator, will spend Mothers’ Day in Sydney together with 938LIVE’s Producer-Presenter, Stanley Leong and his mother Mary. The trip will begin on Thursday 8 May and end on Friday 16 May. They will indulge in a whole host of exciting activities including a sensational sailing experience along the world-famous Sydney Harbour, an exciting city tour on Harley Davidsons, visiting the Jenolan Caves at the Blue Mountains- recently named the world’s oldest open discovered cave, floating across the Jurassic rainforest in the Blue Mountains on the Scenic Skyway, with its world first Electro-Sceni Glass Floor and staying overnight at the Old Leura Dairy, a charming bed-and-breakfast accommodation.
The trip will be extra special for radio presenter Stanley Leong as his mother will be travelling with him during this trip. “I thought it’d be an excellent break from her work, plus the fact that I really missed having my own mom around for the Mother’s Day promo two years ago” said Stanley.
Dynasty Travel will also launch a Sydney Mothers’ Day Special package with departure from Singapore on May 9. Dynasty Travel customers will get to meet and interact with the Winners, Stanley and his mother in Sydney. Together, they will be enjoying hands-on animal interaction at the Australian Reptile Park, tucking in to home-made macadamia delights at the macadamia farm, and watch the fascinating pelican feeding at the Central Coast.
The group will also go on an exciting dolphin watch cruise at Port Stephens, famed as the Dolphin Capital of Australia and explore the largest moving coastal sand dunes in the Southern Hemisphere on a 4WD vehicle.
This special “938LIVE I Love Mum, We Love Sydney” radio promotion, all-expense paid 9-day holiday (worth Sin$8,000) to Sydney, is initiated by Dynasty Travel, Tourism New South Wales and 938LIVE with Qantas and British Airways as the official airline.
“The success of this promotion two years ago, with numerous positive feedback from 938LIVE listeners and trade partners gave us reasons to launch the campaign again with 938LIVE and Dynasty Travel. We are pleased that this promotion not only gives us the unique privilege of honouring a deserving mother, it also provides us the opportunity to showcase the exciting range of city and country experiences in Sydney, New South Wales in the process.”
“More importantly, we want the winners to have a wonderful holiday and come back ambassadors of Sydney,” said Ms Tan Siew Hoon, Regional Director, South Asia, Tourism New South Wales.
On-air solicitation for entries ends Sunday April 27. Results will be announced on Friday May 2.