Accor’s budget ibis brand, first established in 1974, which today boasts 689 hotels in Europe and 847 hotels globally, has just celebrated an important milestone – the opening of the 100,000th ibis hotel room.
Situated close to airports, train stations, business centres and principal tourism sites, ibis hotels have been a tremendous success not only due to their competitive low pricing, but also because they offer quality modern rooms, bathrooms with a large shower stall, carpets, LCD TV’s, flat screens and other technology such as Wi-Fi etc.
Now, for the first time in Germany this new-look ibis design will be available at the ibis City West Hotel in Munich. Through construction and renovation of its hotels, 24,000 of these latest generation ibis rooms are already on the market. Their environmental performance has been improved thanks to water flow regulators in the bathrooms, low-power light bulbs and wood certified by the Forest Stewardship Council for furniture and floors.
In addition to welcoming the 100,000th ibis room, the Munich ibis City West illustrates the latest generation of ibis hotels with a brand new reception area design, which complements the rooms.
The reception area, the bar, the salon and the “Business Corner,” a work area with free access to the internet, offer a contemporary, and harmonious ambiance as well as an ergonomic atmosphere.
The new Oopen restaurant is also making its worldwide debut at the ibis City West Hotel in Munich. Its modern design invites clients to create their own dishes using an assortment of pasta, grilled fish and meats, which are then cooked before them by the chef, with sauces inspired by local cuisine.
“Our goal is to reinforce our position as a leader in mature European markets and to acquire significant market share in emerging regions, where ibis’ goal is to become the reference point for economical hotels with quality services at the best local prices,” said Frederic Josenhans, Marketing and Development Director of the Accor Hospitality brand.
Between 2009 and 2010, one to two new ibis hotels are expected to be launched in the world every week.