Langham Hotels International has signed a key global partnership with online luxury travel retailer, Five Star Alliance, which will feature The Langham and Langham Place Hotels.
Five Star Alliance is an online retailer of five and six star hotel properties. It was set up to target only the luxury segment of the hotel business and enjoys good recognition in the USA. The company recently expanded its presence to the rest of the world.
Brett Butcher, Senior Vice President – Sales & Marketing said, “LHI’s relationship with Five Star Alliance give us an additional channel to showcase our properties to discerning luxury travellers. The partnership will also help us continue to build our brand as we work only with selected partners.
Five Star Alliance presents a number of flexible marketing opportunities which allow us to enhance the positioning of our hotels tactically in an otherwise busy marketplace – making it easier for travellers to make a purchase decision.”